find your fit.

On the walk to work, at the weight room or in the last mile.

Somewhere between first tries and finish lines.

Pillow fights and pushing limits. That’s where you find fitness.

Every moment matters and every bit makes a big impact. Because fitness is the sum of your life. That’s the idea Fitbit was built on—that fitness is not just about gym time. It’s all the time.

How you spend your day determines when you reach your goals. And seeing your progress helps you see what’s possible.

Seek it, crave it, live it.


When it comes to reaching your fitness goals, steps are just the beginning. Fitbit tracks every part of your day—including activity, exercise, food, weight and sleep—to help you find your fit, stay motivated, and see how small steps make a big impact.




Only Fitbit gives you the freedom to get fit your way.

Everyone’s approach to fitness is different. One-size-fits-all doesn’t always fit you. That’s why we created a family of products that work seamlessly with each other, your budget, your favorite apps and your goals.

Meet the family

We have a history of inventing the future.

We were the first in the category, the first to introduce automatic, wireless syncing, and the first to provide an open API. Our algorithms have been the benchmark. Even now, when we’ve got industry-leading battery life and the thinnest, lightest GPS + heart rate device on the shelf—we’re still just getting started.

View Surge

Fitness is more fun with friends and family.
Lucky for you, all yours are on Fitbit.

Fitbit is accessible on 120+ phones, including Android, iOS and Windows—more than any other tracker. Now you can connect, share and compete when you want, with anyone you want.

Explore the App

Learn about our award-winners.
Or, just wear them.

For seven years we’ve dedicated ourselves to designing devices you’d want to wear and an app you’d love to use. It’s the only thing we do. And we’re really good at it. Don’t take our word for it. Take theirs.

Browse the Buzz

Achievement badges should be shared.
Private data shouldn’t.

Your fitness journey is your own. You should be able to share what you want, when you want. That’s why we don’t sell your private data—and why we never budge on privacy.

Read our Policy


No matter what you came here looking for,
fitbit goes with everything.